Roberts Metal Packaging award-nominated designs turn heads at Packaging Innovations & Empack 2026

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Roberts Metal Packaging award-nominated designs turn heads at Packaging Innovations & Empack 2026

(Kirsty Taylor, sales and marketing manager at Roberts Metal Packaging and Flo Comber, PR support at TALA)

Roberts Metal Packaging geared up for an exciting couple of days at Packaging Innovations & Empack 2026, returning to the NEC Birmingham with a brand‑new stand and showcasing our latest aluminium packaging solutions.

The new stand was designed to highlight Roberts’ strengths in decorative finishes and functional designs, but a standout feature was our shortlisted entry for the UK Packaging Awards 2025 in the Metal Pack of the Year: Decorative & General Line category, celebrating our collaboration with natural cosmetics brand Puralpina. We partnered to develop a premium aluminium solution for its 100% Natural Deo Crème range.

Throughout the event, our team welcomed a steady stream of visitors and had the opportunity to speak with one of the trade publications supporting the show, sharing insights into how thoughtful design and recyclable materials can meet both brand ambitions and sustainability commitments.

With more than 450 suppliers and thousands of packaging professionals attending the event on 11–12 February, Packaging Innovations is recognised as the UK’s home for packaging ideas and meaningful industry conversations. In addition to the shortlisted design ‘Puralpina’, visitors to the Roberts stand were able to see a selection of premium aluminium jars, caps and closures designed with a range of sectors in mind, including personal care and cosmetics.

“Our stand saw great success across the two days of the event with many visitors coming to speak to us to learn more about our latest designs and packaging innovations,” reflects Kirsty Taylor, Sales and Marketing Manager at Roberts Metal Packaging.

“Our team is now looking forward to building on the momentum of these conversations. We’re excited to help even more brands explore how high-quality aluminium with its high-recycling credentials can be combined with bespoke design to elevate their next project and bring their circular‑economy ambitions to life.”

(Roberts Metal Packaging stand at this year’s show)