Roberts Metal Packaging celebrates long-term partnerships at Packaging Innovations 2024 Stand N110, Packaging Innovations, NEC – Birmingham

Roberts Metal Packaging, one of Europe’s leading providers of aluminium and tinplate pre-threaded screwcaps and godets and aluminium containers, is returning to Packaging Innovations 2024 to showcase its award-winning packaging designs and celebrate long-term partnerships with industry collaborators.  

Packaging Innovations 2024, held at the NEC in Birmingham, is the UK’s leading packaging exhibition driving innovation in primary and secondary packaging by bringing together packaging developers, designers, and suppliers from across the UK.   

Chris Saunders, Roberts Metal Packaging Managing Director, comments: 

“Packaging Innovations is an important event in our calendar as it brings the whole industry together. For Roberts, it’s also an opportunity for us to celebrate our established packaging partnerships with Ashfield Extrusion, the extruded jar specialists and Bluemay Weston, a leading liner supplier, which are both exhibiting at the show. 

“We’ve worked with both companies for over a decade and their input is crucial in delivering eye-catching packaging that leaps off the shelf for our customers,” concluded Chris.  

Ashfield Extrusion is a UK-based manufacturer that specialises in producing aluminium impact extrusions. On stand S64, they will display their range of extruded aluminium slip lid and screw cap containers and expertise in decorative techniques.  

Bluemay Weston, a specialist manufacturer of non-metallic punched, pressed, and water jet cutting parts, will be exhibiting its packaging products on stand B84. They have been working closely with Roberts Metal Packaging for several years, providing airtight liners for its aluminium containers, and most recently induction heat seal liners for tinplate screw caps.  

During the event, Roberts will also be showcasing its Softline Extreme container range which features a threaded lid and flat, angular bottom. This range is available in both deep and shallow options. Softline Extreme Deep is ideal for packaging beauty products such as hair care and body butter. On the other hand, Softline Extreme Shallow is perfect for hand, and face creams and natural furniture polish.  

On stand, Roberts Metal Packaging will also be presenting its Benefit Cosmetics’ aluminium jar, which received the judges’ ‘highly commended’ award at the UK Packaging Awards last year. 

Spotlight on Nicky Bentley, Sales and Marketing Assistant at Roberts Metal Packaging

As part of our Spotlight series, we talk to Nicky Bentley, Sales and Marketing Assistant at Roberts Metal Packaging about the importance of her role and what challenges are facing the metal packaging industry today. 

About the Job… 

1. What is your current job title? What are your main responsibilities and tasks? 

Hi, my name is Nicky and I have worked as a Sales and Marketing Assistant at Roberts Metal Packaging for the last eight years. 

My job responsibilities include generating quotations, communicating with customers and suppliers via email, processing repeat orders and amendments, and handling product inquiries. I also enjoy working on exciting new business, which could be from a new customer, product or both!  Another very important part of the job is sending product samples to customers for product testing, as it enables them to make an informed decision before placing an order. 

2. Describe your typical day (if there is one!). 

My typical workday is varied however, customer satisfaction is at the heart of it all as I strive to provide the best service to our customers and clients. We always aim to respond to queries within 48 hours, ensuring that customers have all the information they need when they need it! 

3. What motivates/inspires you about your job? What aspect(s) are your greatest source of a sense of satisfaction, accomplishment and pride?  

When I first started working in the packaging industry, it was a completely new experience for me as previously I had worked for investment banks. However, I found it really interesting to see the project go from an idea to a finished product that is available in stores.  

I’m particularly interested in cosmetics and beauty products and I find it motivating to work with brands in this field. When I see products that I helped produce on the shelves in the shops, I certainly feel proud and I can’t help but show off these products to my family!  

4. What do you most like about Roberts’ company culture? Which of our corporate values most resonate with you?  

Roberts was the first job I came back to after my maternity leave. I had to learn the manufacturing process from scratch, but I really enjoy how the role is customer oriented. I find that the atmosphere at Roberts is friendly and relaxed, working in a close-knit team means that we are always looking out for each other. We all share the attitude of wanting to get the job done to a high standard and meet our customers’ requirements while having fun doing it.  

5. How has Roberts helped you in your career development since you started?  

After taking a career break to raise my children, I have gained a lot of confidence at Roberts. I have attended exhibitions in Paris and Birmingham – working behind the scenes and on the stand – which has really boosted my knowledge of the industry. Being able to pursue something I enjoy after becoming a mum has been really rewarding. 

6. What’s the most unusual/innovative/unconventional metal packaging project you’ve been involved with? How successful was its outcome?

The metal packaging projects that I’m always impressed by are with brands such as Lush and Benefit.  Seeing it go from project notes and print designs at the very beginning to becoming a final product on the shelves is so rewarding. We also work in non-cosmetic industries like food and homecare – for example we make parts for Kazoos for Generation Music and even containers for airgun pellets. It can really vary as our paths cross lots of different industries.  

About the industry…   

7. What are the biggest challenges and opportunities for the metal packaging industry at the moment? How can you help address them?  

The biggest challenge at the minute for the metal packaging industry is that companies are still keen to use plastics as a main packaging source. However, with the implementation of the plastic taxes, we are hoping that aluminium becomes a product that more manufacturers utilise due to its versatility and recyclability, especially as consumers become more environmentally conscious. 

And now for some career advice…  

8. What are the most important skills that school children and university students should spend time developing to set themselves up for career success? Why?  

I think that it is crucial that schools place greater emphasis on teaching life skills. This includes money management, budgeting, and maintaining a healthy work-life balance, all of which are essential for building a foundation for future success.  

Additionally, it is important for young adults to push themselves toward their desires and passions when deciding what career to pursue, as it will enable them to excel and enjoy what they do. Above all, the most important skill is to be able to voice your opinion.  

About you…  

9. Who’s your biggest hero (work or life) and why? 

My biggest hero is my dad. He was originally from Malta and moved to England alone at the age of 17, leaving behind his parents and two brothers, so that he could pursue better opportunities. Sadly, his father, my grandfather, passed away not long after, so he brought his whole family over to England.  

He was an entrepreneur in the property business and his bravery has always inspired me to step out of my comfort zone and become the very best version of myself. He always used to say, “Life is a journey to be enjoyed, don’t take things too seriously.” His courageous spirit stayed with him until the end, and I try to live by his values by treating others with kindness in both my personal and professional life. 

10. Have you got a secret talent/party piece?! 

I always end up on the dancefloor at parties! Growing up in the 90s, dance music became an integral part of my life from a young age, and I still love its mood-lifting abilities today. My go-to music for dancing is ABBA, especially after seeing ABBA Voyage recently, Michael Jackson and R&B music.  I am also a huge movie fan.  I love spending time with my family and going on holiday and travelling to different countries and exploring different cultures.  

Creative Containers with Roberts Metal Packaging at PCD 2024

At PCD 2024, Roberts Metal Packaging will be exhibiting its relaunched Softline Extreme range for the first time at the show on stand E122 as well as recent award-winning designs.

Long-time collaborators, Ashfield Extrusion also joins the team to highlight its extruded aluminium jars and pots.

The Packaging of Perfume Cosmetics and Design (PCD) exhibition, held during the Paris Packaging Week 2024, is the largest exhibition dedicated to presenting the latest packaging innovations in perfume, cosmetics, and personal care.

Bringing together packaging developers, designers, and suppliers from across Europe, PCD influences and shapes the future developments of packaging in the beauty industry.

Chris Saunders, Roberts Metal Packaging Managing Director, comments:

“On stand we are excited to showcase our Benefit Cosmetics’ aluminium jar, which recently received the judges’ ‘highly commended’ award at the UK Packaging Award 2023. The cosmetics jar combined design, functionality, innovation, and sustainability elements to achieve a high-end look.”

Roberts Metal Packaging is the leading provider of pre-threaded screw-caps, godets, aluminium, and tinplate containers in Europe and relaunched its Softline Extreme range in 2023.

The Softline Extreme container features a threaded lid and flat, angular bottom, and is available in deep and shallow ranges. Softline Extreme Deep provides sizes ideal for packaging beauty products such as hair care and body butter, and Softline Extreme Shallow offers sizes perfect for hand and face creams as well as natural furniture polish.

“We’re looking forward to meeting new and current customers at PCD 2024. Through our range of aluminium jars, collaborations with trusted partners such as Ashfield Extrusion, and expertise in decorative techniques, we’re able to help brands, retailers and designers realise the most creative packaging examples,“ concluded Chris.

Benefit Cosmetics packs a high-performance packaging punch!

Benefit Cosmetics’ beautiful, innovative, sustainable aluminium cosmetic jars – developed by Roberts Metal Packaging – are shortlisted for the UK Packaging Awards 2023

We are thrilled that our aluminium cosmetic jars – designed and produced by Roberts Metal Packaging for Benefit Cosmetics – have caught the attention of this year’s UK Packaging Awards judges.

To be shortlisted for the Metal Pack of the Year category is a tremendous honour. It recognises the optimal design, functionality, innovation and sustainability elements of our aluminium jars. But before we deep-dive the detail, let’s take a quick look at the context.

The background

Benefit Cosmetics wanted to centre the launch of its new POREfessional pore skincare range around two products – the Deep Retreat clay mask and the Smooth Sip moisturiser cream – with aluminium packaging.

Thanks to our metal packaging expertise and collaborative working style, Roberts was the global beauty brand’s obvious partner of choice.

The brief

Roberts was tasked with designing and manufacturing recyclable aluminium jars suitable for a bathroom environment. Lids and bases would be litho-printed to provide tactility, shelf presence and a high-end look.

Jar capacities of 50ml and 75ml were required initially, with mini sizes becoming available later. The jars needed to be suitable for high-speed filling and to protect the long-term integrity of their contents.

The solution – zoom on design

Our team of experts – determined to deliver on every count – selected the continuously threaded aluminium jars from our SOFTLINE range.

We developed high-quality new inks to achieve fully translucent jars within the design, tastefully finished in a satin varnish. Alongside bold typography and stunning colour combinations, the tactility element means the jars stand out on the shelf and in customers’ hands.

Zoom on functionality

Clearly, the jars and lids are fit for purpose. Their user-friendly design ensures effortless handling by the customer. The airtight jars protect against leakage and spoiling due to light and evaporation.

Manufactured on state-of-the-art, fully automated press-lines at our London factory, the easy-on/easy-off lids are designed with smooth radii and light knurling. The jars are fitted with two liners. The EPE liner optimises sealing while the custom-printed, throwaway, pressure-sensitive, liner makes tamper detection obvious.

Zoom on sustainability

The aluminium jars and lids can be recycled in their entirety through normal household collection. Since aluminium can be recycled infinitely without any deterioration to its molecular structure, the jars have solid sustainability credentials.

In conclusion…

We’d like to thank everyone involved in this project for their valuable contribution. It was a great team effort! To be shortlisted for the prestigious UK Packaging Awards is the icing on the cake. Many thanks to the expert judges for their valuable stamp of approval!

 

If you’d like to discuss this project or brainstorm optimal packaging solutions for your products, please get in touch on +44 (0)20 8320 9500 or at salesteam@roberts-metpack.co.uk today!

Softline Extreme Showcase at Luxe Pack 2023

Roberts Metal Packaging exhibits Softline Extreme aluminium jar range on-stand RA05

Roberts Metal Packaging, Europe’s leading provider of pre-threaded screw-caps, godets and aluminium and tinplate containers, is showcasing the relaunched popular classic Softline Extreme aluminium jar range at Luxe Pack Monaco 2023.

Luxe Pack is one of the world’s most premier trade shows for creative packaging within the packaging industry. This year on-stand RA05 Roberts Metal Packaging will be presenting its relaunched Softline Extreme Aluminium Jar range alongside its wider product portfolio.

The pack features a threaded lid and flat, angular bottom, and is available in deep and shallow ranges. Softline Extreme Deep includes 75ml up to 250ml capacity, with an additional 170ml option launched in May. These sizes provide the perfect packaging format for health and beauty products such as hair care and body butter.

Softline Extreme Shallow is available from 25ml up to 120ml capacity, additionally with an added 100ml pack. The shallow collection provides ergonomic packaging options for products such as hand and face creams or even household products such as natural furniture polish.

Made from aluminium, the range is also benefits from heightened sustainability credentials. As a permanently available material, aluminium can be recycled again and again with no loss of quality.

Chris Saunders, Roberts Metal Packaging Managing Director, commented:

“Our Softline Extreme range was originally launched over a decade ago and has proved incredibly popular with customers who have utilised this packaging format for products from beard balms to solid fragrances. We’re excited to be showcasing Softline Extreme’s versatility, size, depth and sustainability credentials at Luxe Pack this year with new and current customers.”

Spotlight on Nikky Okelue, QHSE Manager at Roberts Metal Packaging

As part of our Spotlight series, we talk to Nikky Okelue, QHSE (Quality, Health & Safety and Environmental) Manager at Roberts Metal Packaging about the importance of her role and what challenges are facing the metal packaging industry today. 

  1. What is your current job title? What are your main responsibilities and tasks?

Hi! I’m Nikky and I’m the Quality, Health & Safety and Environmental (QHSE) Manager at Roberts Metal Packaging. I’m responsible for ensuring compliance in all three of these areas.

There is also a fourth aspect to my role which isn’t reflected in my job title. That’s Brand Reputation Compliance Global Standard (BRCGS). Since regulations for all four elements are constantly evolving, it’s a busy role!

  1. How does your role relate to the overall objectives of the company?

Ensuring company-wide compliance across these four key elements gives customers the confidence they need to do business with Roberts. The Quality and BRCGS aspects – which relate to product integrity – are particularly important for new customers.

The Health & Safety aspect safeguards a comfortable, safe work environment for our employees, setting them up for a successful, productive, rewarding day, every day.

Finally, as regards environmental performance, we have an extremely effective Environmental Management System. It keeps us on track with our sustainability goals in terms of boosting resource usage efficiencies and reducing waste. And the results give us a strong competitive advantage and help win trust among all our stakeholders – including customers, prospects, business partners and employees.

  1. Describe your typical day.

Every day is different but, underlying all my activity, is a thirst for continuous improvement. One day you’ll find me arranging for compliance inspections. The next, I’ll be reading up on the latest regulatory changes. And the day after that, you’ll find me investigating complaints and ensuring we have viable corrective actions in place. Every day is unique!

  1. What aspect(s) are your greatest source of a sense of satisfaction and pride?

Ensuring we are compliant with relevant legislation as well as with Internal Standard requirements is extremely satisfying. To have our progress in these areas recognised by independent, expert bodies is a major source of pride for me.

  1. What do you most like about Roberts’ company culture?

Everyone at Roberts is shown respect and encouraged to have a voice, whatever their level of seniority. I love that attitude. It’s important for building a happy, fulfilled, productive workforce with a strong sense of self-worth. And we’re a friendly, open bunch!

I also appreciate the company’s commitment to a good work/life balance. As a busy mother of three children, I’m grateful to be given all the tools I need to succeed at my job during work hours, and the freedom to refocus on my family at the end of the working day. If I need to work at home one day – or periodically – that’s fine too.

  1. How has Roberts helped you in your career development since you started?

I’ve lost count of how many courses I’ve attended since joining Roberts! Examples include the International Register of Certificated Auditors (IRCA) training course and many Health & Management workshops.

The company has invested heavily in helping me develop my professional skills and achieve my career goals. My skills, knowledge base and confidence have all benefitted from the investment.

  1. What are the biggest challenges for the metal packaging industry at the moment?

The biggest challenge for SMEs around the UK is meeting Scope One requirements on our journey to net zero. Getting accurate data on Roberts’ emissions is challenging as we outsource the transport element of order fulfilment to fleet companies. Calculating our carbon footprint without precise intelligence from them is impossible. But with our usual determination and expertise, we’ll get there!

  1. What are the most important skills that school children and university students should spend time developing to set themselves up for career success? Why?

In today’s business world, technical skills aren’t enough to guarantee success. Soft skills are arguably even more important. I think young people should work on their flexibility, personal management (which means showing initiative, and setting and achieving meaningful targets), communication and technology skills – as well as their sense of empathy – from an early age.

  1. If there was one piece of advice that you could give to your younger self, what would that be?

Lead with your head and not with your heart! Analyse the facts dispassionately before making important decisions. Respond based on the hard facts rather than reacting with your emotions. There’s always a place for gut instinct but – without the facts – following your feelings is a much riskier proposition!

And finally… 

  1. What are your passions outside work?

I have many! At the weekend, you’ll find me exploring new places with my three children or dancing to the latest Afrobeats at local events or in my kitchen! My other great pleasure in life is travelling around Europe, delighting in all the new cultures, cuisines and customs that I discover along the way!

Softline Extreme: New shallow & deep collections

Roberts Metal Packaging, Europe’s leading provider of pre-threaded screw-caps, godets and aluminium and tinplate containers, has relaunched its popular classic Softline Extreme aluminium jar range with two new collections.  

The pack, which features a threaded lid and flat, angular bottom, is now available in deep and shallow ranges.  

Softline Extreme Deep includes 75ml up to 250ml capacity, with a new 170ml option. These sizes provide the perfect packaging format for health and beauty products such as hair care and body butter.

Softline Extreme Deep Aluminium Jars

Softline Extreme Shallow is available from 25ml up to 120ml capacity, but with a new 100ml pack now available. The new shallow collection provides ergonomic packaging options for products such as hand and face creams or even household products such as natural furniture polish.

Softline Extreme Shallow Aluminium Jars

Chris Saunders, Roberts Metal Packaging Managing Director, commented:  

“Our Softline Extreme range was originally launched over a decade ago and has proved incredibly popular with customers who have utilised this packaging format for products from beard balms to solid fragrances.  

“Certainly, in the last few years, and in the context of health and beauty especially, we’ve noticed more customers switching to metal containers because of metal’s highly rated sustainability credentials, not least its status as a permanently available material which can be recycled again and again with no loss of quality. 

“It’s this increasing demand that has led to our relaunch with two collections that showcase the versatility, size and depth of the entire Softline Extreme range.” 

Softline Extreme Relaunch

We have Re-Launched our Softline Extreme range in order to highlight the different variations on offer…

Trade shows are back and they mean business!  

Roberts Metal Packaging’s range of forever recyclable lids and jars is met with interest and enthusiasm at Packaging of Perfume Cosmetics & Design (PCD) in Paris and Packaging Innovations, Birmingham 

Trade shows in the packaging space are back and they mean business! Busier than ever and boasting a wide range of high-quality product ranges, Brexit has been powerless to dampen the sector’s enthusiasm for trade exhibitions. Any lingering misgivings about meeting up in-person at such events seem to have disappeared too.  

We need to look no further than Roberts Metal Packaging’s recent experiences at PCD, Paris and Packaging Innovations, Birmingham for a case in point. Let’s hear what Kirsty Taylor, the company’s Sales and Marketing Manager, has to say on the subject.  

Ashfield Extrusion exclusively on-stand with Roberts at PCD, Paris  

As Europe’s premier manufacturer of aluminium and tinplate jars and screwcaps, Roberts Metal Packaging has been exhibiting at PCD as part of Paris Packaging Week – the must-attend event for business and innovation within the global perfume and cosmetics packaging community – for many years.  

As always, Roberts was pleased to showcase its full product range to customers and prospects from France, Germany, the UK and other European countries. Vastly exceeding usual traffic numbers, visitors were keen to source new packaging ideas and brainstorm the options with us. They were particularly interested to see the range of extruded jars and pots we had on-stand – the result of a longstanding, close collaboration with Ashfield Extrusion 

We provide all the aluminium lids and caps for Ashfield Extrusion’s range of jars and tubes. Working in close partnership with them, we ensure perfect-matching in terms of sizing, colour, embossing, style and more.  We can match almost any Pantone colour requirement imaginable. And if it doesn’t already exist – thanks to our partnership with Sun Chemicals – we will create it. The only limit is your imagination!  

 

Our Ashfield Extrusion range was exclusive to Roberts at the show and made quite a splash!  

Sustainability still top of mind at Packaging Innovations, Birmingham 

Where PCD attracts an audience from across Europe and the UK, Packaging Innovations enables us to focus our attention on networking with our UK-based suppliers, customers and prospects. We exhibit at this must-attend event every year and – as with PCD – were surprised to find that the show was much busier than usual.  

Frequent questions, as always, related to compatibility between our caps and customers’ own jars and bottles. Happily, since our caps have been designed for use with glass and plastic bottles, the answer is almost always ‘no problem.’ So – whether companies were looking to launch an entirely new product or to transition from plastic to aluminium caps – they appreciated our positive can-do approach, proven capabilities and examples of the finished products.  

The show also highlighted that interest surrounding sustainability and recycling continues to gain momentum. We always warn our customers of the dangers of relying on such misleading metrics, useful only as marketing soundbites. Unlike with plastic or paper packaging, metal is infinitely recyclable. It’s this message that manufacturers need to focus on. It’s about educating consumers about the ‘forever recyclable’ aspect of metal that matters. 

The packaging industry is both highly competitive and constantly-evolving. If you want to gain and retain a competitive edge, you need to keep your fingers firmly on the pulse of all the latest trends and innovations. Attending trade shows is a key part of the challenge.  

The incredible dynamism and vibrancy we witnessed at this year’s PCD and Packaging Innovations, and rapidly growing consumer appetite for recycling combine to offer a great growth opportunity to Roberts Metal Packaging. Our high-quality solutions enable our customers to stand out from the crowd and we look forward to helping them to do so today, tomorrow and for the long-term.  

To tap into our industry expertise and brainstorm best-fit options, please get in touch with our Sales Team today on salesteam@roberts-metpack.co.uk or on +44 (0)20 8320 9500! 

Oh Yeah for Shea Yeah!

Roberts Metal Packaging and Shea Yeah aluminium metal jars received the highly commended award in the Metal Pack of the Year – Promotional, Decorative & General Line category at the UK Packaging Awards 2022 

Established in 2016, Shea Yeah body butter and hand balm products are marketed on their use of natural plant power. The Swiss brand formulates water-free natural cosmetics with unrefined organic shea butter from Ghana, cold-pressed organic oils, and a combination of Swiss herbs. Shea Yeah is an environmentally friendly beauty brand, and as such it made sense for the packaging to demonstrate excellent green credentials alongside ‘shelf appeal’. 

Shea Yeah packaging awards

“Naturally sourced cosmetics have been a growing trend year on year, but there has certainly been a jump in sales as consumers become more aware of ingredients and packaging, and certainly as Gen Z start to spend,” says Chris Saunders, Managing Director, Roberts Metal Packaging. “We were delighted to have been approached by Shea Yeah to help with the brand’s packaging brief.” 

The Shea Yeah brief was for two recyclable aluminium jars in 90g and 40g capacities for new products in its skincare range: a body butter and a hand balm. The jars are not single-use, so they needed to be leak-proof, have easy-to-open/easy-to-close functionality and aesthetically show off the brand’s soft colour palette and tactility. The final packaging selection must also survive being stored and used in a warm, damp bathroom environment.  

Our 75ml and 50ml jars made from 0.25mm recyclable aluminium were selected from the Roberts Softline Aluminium Jar range, which structurally have soft radii and a smooth texture. The simple decoration to both lids and bases incorporates a soft pink for the 40g hand balm and a soft orange shade for the 90g body butter.  

Manufactured on fully automatic, state of the art production lines in our UK London based factory, the pack is low-cost despite the luxurious feel and stylish design. The jar was clear lacquered internally and finished externally with satin-matt varnish.  

                                          

Additionally, both lids were fitted with EPE liners to prevent product evaporation and to ensure a leak-proof seal with the base. Alongside the Softline design, the liner also ensures easy screw on and off action, and the lid is both leak- and damp-proof making it totally resealable after every use. 

As always, Roberts aims to add value to every brand or product through packaging design, and in the case of Shea Yeah the decoration needed to demonstrate strong shelf presence amongst similar products in an increasingly crowded international market. The soft simple decoration combined with the structural design reflected the overall product image required by the client, and the feedback has been very positive from the brand and their consumers.  

Alongside the effective functionality of the jars, the brief has been met with great success for Shea Yeah’s new product launch.

We’re delighted to have received the Highly Commended accolade for Shea Yeah at this year’s UK Packaging Awards.