Roberts Metal Packaging shortlisted for UK Packaging Awards 2025

Roberts Metal Packaging has been shortlisted for the UK Packaging Awards 2025 in the ‘Metal Pack of the Year: Decorative & General Line’ category for its outstanding collaboration with natural cosmetics brand Puralpina. This nomination recognises Roberts’ innovation, sustainability and craftsmanship in premium metal packaging. 

Working alongside Swiss sales partner Flaver AG, Roberts Metal Packaging helped bring to life a stylish and sustainable aluminium packaging solution for Puralpina’s 100% Natural Deo Crème range. The project included 50ml full-size jars and compact 15ml travel versions, available in four refreshing variants: Lavender, Mint, Natural, and Bergamot. 

The brief required a packaging solution that not only visually aligned with existing Puralpina products but also met high standards of functionality, environmental responsibility, and design excellence. Aluminium was selected for its status as a permanently available material, which means it can be recycled again and again with no loss of quality – a material choice that matched the eco-credentials of Puralpina.  

The chosen packs were manufactured in Roberts’ London facility on fully automated, state-of-the-art press-lines. Sourced from the company’s own SOFTLINE range, the jars were designed with smooth radii, light knurling on the lids for grip and EPE liners for enhanced seal integrity, delivering both premium aesthetics and leak-proof reliability. 

Kirsty Taylor, Sales Manager at Roberts Metal Packaging, commented: “This project is a testament to how metal packaging can meet the highest standards of beauty, function, and sustainability. We’re proud to have collaborated with Puralpina on a product that looks as good as it performs.” 

The final result is a minimalist, clean design that complements the natural essence of the product and the aluminium substrate. Internally, the use of BPANI lacquer ensures product stability and shelf life, while externally, the jars offer shelf stand-out appeal with a modern yet timeless finish. 

Consumers can recycle the packaging through standard household collections and thanks to aluminium’s endless recyclability, the jars support long-term environmental goals without compromising on quality or usability. 

This smart, functional, and elegant packaging solution has added value to the Puralpina brand while reflecting the craftsmanship and agility of British manufacturing. 

Roberts Metal Packaging is honoured to be shortlisted in a category that champions design excellence, production innovation and environmental impact across general line metal packaging. 

Stay tuned for the UK Packaging Awards 2025 results, to be announced on 8th October! 

To find out more about how Roberts Metal Packaging can support your next packaging innovation, contact us at +44 (0)20 8320 9500 or  kirstytaylor@roberts-metpack.co.uk 

Spotlight on Shereana, Procurement and Logistics Assistant at Roberts Metal Packaging

  1. What is your current job role, and what are your main responsibilities and tasks?

Hi, my name is Shereana and I am a procurement and logistics assistant here at Roberts!  

My role includes coordinating international transports, often to countries such as Germany, Spain and the USA. Recently we’ve also managed some logistics with destinations like Brazil and Israel which have been a new, and fun challenge to tackle.  

In addition to transport, I also handle office packaging orders, making sure that stationery and boxes are where they need to be when the team needs it. 

 Another part of my role is being involved in our supplier audit system. This means keeping paperwork up to date, verifying certificates and supporting our supply chain in the best way possible.  

2. What do you enjoy the most about your role?

The best part of my role has been the opportunities to learn on the job. It’s been truly eye-opening to see how much goes on behind the scenes so that everything on the surface runs smoothly.  

I’ve learnt that getting products from A to B isn’t as simple as it seems, there’s a lot going on in the background. Particularly in air and sea shipments, which feels like a world within itself. There is a lot of complexity and strategy involved in these processes, and it’s an area I’m excited to explore more.  

3.What motivates and inspires you?

The variety of my day-to-day activities motivates me as I love to learn. Each day brings a new challenge to the table, and I love using what I’ve already learnt to take it on, all while building new skills along the way. It means that every day is interesting, and no two days are ever the same!  

4. What do you like most about Roberts company culture? 

The team culture at Roberts is special; it feels family orientated as everyone really takes the time to get to know one another. We’ve always had a culture that is open and welcoming to everyone so there’s a real sense of community.  

I always make sure to have a catch up with my colleagues in the day and I feel like this has only grown the sense of team spirit as we know we can rely on one another. This kind of team culture and spirit isn’t easy to come by, and that’s something I really value! 

5. How has Roberts helped you in your career development?

I started at Roberts while I was still in college, working in the production team. The experience and skills I learnt helped to give me a foundation to build on and allowed me to explore where I wanted my career journey to go next.  

Since then, I’ve transitioned in my role from the warehouse to the office which has been a great move for me. I’ve had lots of training and support, which has helped me grow both professionally and personally. The learning truly never stops at Roberts, which is one of the things I appreciate the most.  

 

6. What barriers have you encountered on your career journey at Roberts that you’ve overcome? 

One of the biggest challenges came after Covid and Brexit, when it felt like the entire industry had to learn a new way of working almost overnight. There was a lot more paperwork and new procedures that we had to wrap our heads around. Transport outside of the EU became a tricky subject and there was a lot of uncertainty around what was happening, and what would happen next.  

However, this period of adjustment brought out the best in our team. We had to rely on each other for extra support, share knowledge and work together to solve problems. This was definitely a learning curve, but one that made the team stronger and more prepared for the future! 

7. And finally, who is your biggest hero? 

I’d have to say my biggest hero is my dad. He’s been an influence on me not just in life, but also at work – he is also part of the Roberts team! 

My dad has always been an exceptionally hard worker and has encouraged me to have the same ethic. He is dedicated and skilled in whatever he does and delivers high-quality work. Seeing this has really shaped the way I approach my own role and I’m proud to work alongside him and follow in his footsteps.  

 

Spotlight on Egle, Supervisor at Roberts Metal Packaging

About the role…  

1. What is your current job role, and what are your main responsibilities and tasks? 

Hello, my name is Egle, I have been working at Roberts Metal Packaging for 20 years and I am a supervisor! 

I’m here to blend in and be wherever I’m needed on the factory floor. A big part of my job is keeping things organised—planning orders, tackling any quality issues, and sorting out any hiccups in production. I also support the team with training, helping junior members get hands-on experience and a better understanding of how everything works.  

My goal is to keep things running smoothly, making sure everyone knows they can come to me for anything—whether it’s a quick question or a bigger issue. I stay in close touch with the engineering team too, checking in regularly to keep everything on track. 

2. What is the most interesting pack you’ve ever worked on? 

I love working on all of our packaging projects—there’s no way I could pick just one! What makes it even better is how sustainable our whole manufacturing process is. It’s amazing to think that we create anything from a bottle cap to a tinplate box, it goes off to be used, then once it’s recycled, it comes back to us as sheet metal, ready to start the whole process again. Nothing goes to waste! It’s like a full-circle moment every time.  

Being part of a team that’s committed to sustainability is something I’m really proud of because, let’s be honest, this is the future of the industry. Finding smarter, greener ways to manufacture isn’t just good for business—it’s essential for the planet. 

3. What would you tell people about metal packaging if you had the chance? 

It would be great to chat with schools and get students thinking about metal packaging in manufacturing—especially how it ties into sustainability. It’s something that doesn’t always get the attention it deserves, but when you think about it, packaging is everywhere! It’s on everything we buy, so it’s a huge industry that young people should know more about. 

I also think manufacturing needs a bit of a reputation refresh. There’s still this outdated idea that it’s not a “serious” career path, which couldn’t be further from the truth. It’s a fast-moving, essential industry with loads of opportunities, and if someone has a passion for it, they should absolutely consider it as a career. 

4. What made you want to get into metal packaging manufacturing?  

I enjoy planning, being organised, training and supporting my team. When I saw this role, I was excited to be able use my skills to benefit the factory floor as well becoming part of a brilliant team. Twenty years later, I have gained so much experience and knowledge about the industry, as well as work with a team that I can trust, rely on and enjoy being around!  

 

5. And finally… what is your favourite thing about coming into work every day? 

The best part of coming to work? Hands down, the people. A lot of us have been at Roberts for around 20 years, so we’ve built really strong bonds—we just get each other. It’s great knowing you can always rely on your team; if one area is under pressure, everyone jumps in to help without a second thought. That kind of teamwork makes all the difference. It keeps production running smoothly and creates an environment where everyone can communicate in a way that works for them. It’s more than just a workplace—it’s a team that’s got each other’s backs. 

Spotlight on Chris Saunders, Managing Director at Roberts Metal Packaging

As part of our Spotlight series, we talk to Chris Saunders, Managing Director at Roberts Metal Packaging about the importance of his role and the challenges the metal packaging industry is facing today. 

About the job… 

1.What is your current job title? What are your main responsibilities and tasks? 

Hi, my name is Chris and I’m the Managing Director at Roberts Metal Packaging. 

My priority each day is to check-in with staff making sure they have no issues and are well supported. I spend the rest of my time on strategic planning, business and product development and customer/supplier relationship building.  

2. What motivates/inspires you about your job? What aspects are your greatest source of a sense of satisfaction, accomplishment and pride? 

Throughout my time at Roberts Metal Packaging, I have consistently sought to create a team orientated environment. I firmly believe that we operate as one cohesive team, and I am committed to supporting every colleague, regardless of their position or level. I am increasingly proud of my evolving team, we at Roberts very much envelop the whole ‘no I in team’ attitude.  

3. What changes have you seen during your career in the metal packaging industry? 

Over the course of my career in the packaging industry it has changed massively. When I was growing up supermarkets and corner shops used paper and metal packaging for groceries, and then, as plastic became increasingly popular as a packaging material from the late 70s significant changes affect the metal packaging industry. I would say that over the last decade or so there have been increasing efforts for a shift back to metal packaging as a predominant material – especially with the concerns for sustainability.  

4. What challenges is the metal packaging industry facing? 

The packaging industry has faced significant challenges in recent years, particularly since the Covid pandemic. This crisis led to a decline in demand for health and beauty products, as consumer priorities shifted during uncertain times. More recently, the cost-of-living crisis has further influenced spending behaviours, as a result the packaging sector has had to adapt.  

Recent changes in legislation for Extended Producer Responsibility (EPR) have meant that the differences in fees could lead retailers to choose materials that are less circular than metal. Setting fair and sustainable EPR fees will be crucial to building a circular economy. Through our commitment to the industry, along with our active involvement with the Metal Packaging Manufacturers Association (MPMA), we hope to drive the necessary changes needed within EPR policies to protect metal packaging.  

5. What advice would you give to students who are thinking of joining the packaging industry? 

My key advice for anyone considering a career in the packaging industry is to bring your passion with you. There’s an outdated notion that manufacturing careers are somehow ‘secondary,’ but that couldn’t be further from the truth. At Roberts, our team’s dedication and work ethic reflect the value and impact of this industry every day. Manufacturing offers tremendous opportunities for professional growth, teamwork, and skill-building. It provides younger generations with clear paths for advancement, a diverse and inclusive environment, and a chance to contribute meaningfully to a thriving, essential field. 

6. Have you got any hobbies outside of work? 

In my free time, I am an avid golfer, however, my main passion is gardening and horticulture. My wife and I spend a lot of time in Perthshire in Scotland, walking and spending time outdoors. 

Roberts Metal Packaging’s award-winning design to shine at PCD Paris & Packaging Innovations 2025

Roberts Metal Packaging, Europe’s leading manufacturer of aluminum, tinplate, and metal stampings, proudly announces its award-winning Daisy Drops tin for Marc Jacobs will take centre stage at two major trade shows in 2025. 

The Daisy Drops aluminum tin, winner of Metal Pack of the Year at the 2024 UK Packaging Awards, will be showcased at Packaging Innovations (NEC Birmingham, February) and PCD Paris (Paris Packaging Week, January 28–29). 

Designed to extend Marc Jacobs’ iconic Daisy scent range, the Daisy Drops tin is the ultimate handbag-sized container. Selected from Roberts’ Softline jar collection, the tin balances style and functionality, making it ideal for on-the-go convenience while supporting sustainable packaging. 

Chris Saunders, Managing Director of Roberts Metal Packaging, expressed pride in the recognition, stating: 

“We are delighted to win Metal Pack of the Year for the Daisy Drops tin. This design exemplifies our commitment to delivering premium, sustainable packaging solutions that meet the needs of leading brands while setting a benchmark for innovative design and practicality.” 

Both Packaging Innovations and PCD Paris are key events for the packaging industry, attracting top developers, designers, and suppliers to drive innovation. Visitors to Roberts’ stands will also discover its Softline Extreme range, featuring a bold threaded lid and flat angular bottom—a testament to the company’s forward-thinking approach to design.

 

Daisy Drops wins big for Roberts Metal Packaging at the UK Packaging Awards

Roberts Metal Packaging took the top award in the ‘Metal Pack of the Year’ category sponsored by Metal Packaging Manufacturers Association (MPMA) at the UK Packaging Awards, held at Grosvenor House, London on 10 October 2024.   

Daisy Drops, created for Marc Jacobs by Roberts Metal Packaging, secured ‘Metal Pack of the Year – Decorative and General Line’ 

Roberts Metal Packaging’s compact and eye-catching Daisy Drops aluminium containers, chosen from the company’s Softline jar collection, are handbag-sized packs for perfume capsules.  

The packs are produced using advanced automated press lines and, with their smooth curves, light knurling, EPE liners for excellent sealability and simple but incredibly impactful design, combine both functionality and style.   

Roberts was tasked to design a small container that fits the perfume drops, ready for convenience and travel. It needed to be re-sealable and easy to open for access on the go and to be completely leakproof. The much-loved scent Daisy is offered in three variants, Daisy signature, Daisy Love, and Daisy Eau so Fresh. 

“We are incredibly proud to have won Metal Pack of the Year for the Marc Jacobs Daisy Drop tin,” said Chris Saunders, Managing Director of Roberts Metal Packaging.  

“This recognition is a testament to the hard work and innovation of our team. The Daisy Drop tin showcases our commitment to creating high-quality, sustainable packaging solutions that not only meet the demands of premium brands like Marc Jacobs but also offer standout design and functionality. It’s an honour to be part of such an iconic product’s journey.”  

The ceremony was attended by over 600 packaging industry professionals with Metal Pack of the Year Awards presented by Jason Galley, Director and Chief Executive of MPMA; ceremony host and comedian, Phil Jupitus; and editor of Packaging News, Waqas Qureshi.   

Daisy Drops by Marc Jacobs dazzles!

Marc Jacob’s new Daisy Drops aluminum container, created by Roberts Metal Packaging, is shortlisted for the UK Packaging Awards 2024.

This year we are delighted to reveal that our handbag-sized aluminium tins designed for Marc Jacobs’s popular scent ‘Daisy’ have been shortlisted for the UK Packaging Awards 2024.  The little tins packed a big punch with the judges, and we are honoured to be recognised for this year’s competition!

Pretty and practical!

Roberts was tasked to design a small container that fits the perfume drops, ready for convenience and travel. It needed to be re-sealable and easy to open for access on the go and to be completely leakproof. Design-wise, the jar wanted to look clean and pretty, to match the pre-existing aesthetic of the Daisy line. The much-loved scent Daisy is offered in three variants, Daisy signature, Daisy Love, and Daisy Eau so Fresh.

Each Daisy Drop container is made using aluminium which can be recycled again and again once empty. In addition, its clean and aesthetic design hopes that customers will re-use the tin after finishing the perfume capsules for other beauty products or trinkets.

Handy, travel size

Selected from Robert’s Softline jar range, the 15 ml and fully aluminium jar was made in the London-based factory, on state-of-the-art automated press lines. The jar is kept in theme with existing packaging from the Daisy line, decorated in white, with each flower matching its original to ensure consistency. The tins have a stunning shelf presence and are designed with smooth radi and light knurling complete with EPE liners for sealability.

We are excited to be selected as shortlisted for the UK Packaging awards 2024 and recognised by the judges for the standout shelf design!

Spotlight on Eddy Constant, Chief Setter at Roberts Metal Packaging

As part of our Spotlight series, we talk to Eddy Constant, Chief Setter at Roberts Metal Packaging about the importance of his role and what challenges are facing the metal packaging industry today.

About the Job…  

1. What is your current job title? What are your main responsibilities and tasks? 

Hi, my name is Eddy and I have worked at Roberts for 29 years, my current position is Chief Setter.  

My main responsibility is to prepare the production line before the manufacturing of our aluminium containers begins. I have to ‘set’ the machines, essentially setting them up to begin with, with the correct dimensions to ensure accuracy. I’ll perform a test run on an initial batch of products as well as make any adjustments. I also undertake repairs and another crucial aspect of my role is training new recruits on our machines on the factory floor.  

 2. Describe your typical day (if there is one!). 

My typical working day is always busy. I usually arrive at work around 7:30am and spend the day completing all the required tasks and ensuring that all the factory floor staff are okay and conducting regular checks on the machines, fixing any problems that may occur. 

3. What motivates/inspires you about your job? What aspect(s) are your greatest source of a sense of satisfaction, accomplishment and pride?  

One aspect of my job that I find really motivating is working with young people and our new starters. Sharing knowledge with and equipping them with transferable skills needed for a skilled career within manufacturing.  

 4. What do you most like about Roberts’ company culture? Which of our corporate values most resonate with you?  

Something that is consistent about the Roberts’ company culture is that every team, whether it is shop floor or in the offices, everyone is friendly and supportive. I really enjoy the times that we can all come together at work social events like the summer and Christmas parties and socialise and celebrate our hard work.  

5. What do you think is the most interesting part about the manufacturing process? 

One of the most fascinating aspects of the manufacturing process, in my opinion, is the journey it takes. It’s amazing to see how aluminium, a seemingly simple material, can be transformed into so many different products. 

6. What part of the manufacturing process do you think people would be surprised at?  

I think people would be most surprised by the transformation of aluminium and tinplate from their initial form to the final finished product.  

7. How has Roberts helped you in your career development since you started? 

I have achieved quite a lot throughout my 20 years working at Roberts. I have had consistent training courses that enabled me to increase my knowledge, and I have more recently been promoted to Chief Setter which I am very proud of. 

About the Industry… 

8. What are the biggest challenges and opportunities for the metal packaging manufacturing industry at the moment? How can you help address them? 

During Covid-10 the industry was affected by supply issues and decreased demand. However, in last few years we are seeing a wider recovery.  

9.  How has manufacturing changed throughout you career? 

Since I started working in the manufacturing industry, I have seen an increase in more advanced machinery such as the PV15 which is a fully automatic sheet fed press which replaces lots of manual labour tasks and old machines, allowing us to produce our products at a more efficient rate.  

10. What are the most important skills that school children and university students should spend time developing to set themselves up for career success? Why? 

I think that all children should learn more about engineering, especially in the metal industry as it can open lots of doors in different fields.  

And finally… the fun/personal stuff! 

11. Who’s your biggest hero (work or life) and why? 

Robertas, our technical manager here at Roberts amazes me, as he is so young with so much knowledge and experience.  

12. Have you got any hobbies outside of work? 

In the evenings and on weekends, to wind down, I love to watch and play snooker.  

ROBERTS METAL PACKAGING ACHIEVES TOP PACKAGING STANDARD

Roberts Metal Packaging, located in Thamesmead, London, has achieved the highest possible AA+ packaging materials global standard rating from BRCGS.  

The prestigious classification, achieved following an unannounced audit from BRCGS (Brand Reputation through Compliance Global Standard), means the Thamesmead site is now among an elite selection of leading suppliers in the packaging industry.

The BRCGS Packaging Materials Global Standard has set the benchmark for packaging material ratings in the last 25 years and has been adopted by over 22,000 sites in more than 130 countries providing the framework to manage product safety, integrity, legality, and quality. The award is recognised by many retailers, manufacturers and brand owners across the world.

An AA+ rating signifies that all pre-threaded screw-caps, godets and aluminium and tinplate containers are quality assured, legally compliant, and authentic for customers and manufacturers.

As well as achieving the highest packaging materials rating from BRCGS, Roberts Metal Packaging also recently became re-certified for ISO 9001:2015, a worldwide standard that sets requirements for a strong quality management system.

Chris Saunders, Managing Director at Roberts Metal Packaging, said: “For our customers the AA+ rating and ISO re-certification instils confidence and proves our packaging integrity. This high-level certification could not have happened without the consistent hard work shown from everyone and every level at Roberts Metal Packaging.”

Nikky Okelue, QHSE Manager at Roberts Metal Packaging, said: “Ensuring compliance across quality, health, safety and environment is a fundamental element of ensuring customer trust. Achieving this award gives us a strong competitive advantage and highlights our determination and quality expertise company wide.”

Roberts Metal Packaging celebrates long-term partnerships at Packaging Innovations 2024 Stand N110, Packaging Innovations, NEC – Birmingham

Roberts Metal Packaging, one of Europe’s leading providers of aluminium and tinplate pre-threaded screwcaps and godets and aluminium containers, is returning to Packaging Innovations 2024 to showcase its award-winning packaging designs and celebrate long-term partnerships with industry collaborators.  

Packaging Innovations 2024, held at the NEC in Birmingham, is the UK’s leading packaging exhibition driving innovation in primary and secondary packaging by bringing together packaging developers, designers, and suppliers from across the UK.   

Chris Saunders, Roberts Metal Packaging Managing Director, comments: 

“Packaging Innovations is an important event in our calendar as it brings the whole industry together. For Roberts, it’s also an opportunity for us to celebrate our established packaging partnerships with Ashfield Extrusion, the extruded jar specialists and Bluemay Weston, a leading liner supplier, which are both exhibiting at the show. 

“We’ve worked with both companies for over a decade and their input is crucial in delivering eye-catching packaging that leaps off the shelf for our customers,” concluded Chris.  

Ashfield Extrusion is a UK-based manufacturer that specialises in producing aluminium impact extrusions. On stand S64, they will display their range of extruded aluminium slip lid and screw cap containers and expertise in decorative techniques.  

Bluemay Weston, a specialist manufacturer of non-metallic punched, pressed, and water jet cutting parts, will be exhibiting its packaging products on stand B84. They have been working closely with Roberts Metal Packaging for several years, providing airtight liners for its aluminium containers, and most recently induction heat seal liners for tinplate screw caps.  

During the event, Roberts will also be showcasing its Softline Extreme container range which features a threaded lid and flat, angular bottom. This range is available in both deep and shallow options. Softline Extreme Deep is ideal for packaging beauty products such as hair care and body butter. On the other hand, Softline Extreme Shallow is perfect for hand, and face creams and natural furniture polish.  

On stand, Roberts Metal Packaging will also be presenting its Benefit Cosmetics’ aluminium jar, which received the judges’ ‘highly commended’ award at the UK Packaging Awards last year.